Creative Direction + Design + Campaign Development
Creative Direction + Design for InStyler. An innovative hair tool company that creates styling options for customers who want to recreate professional styles on their own.
Creative Direction & Graphic Design
AIRLESS launch Campaign Development
The campaign aimed to accentuate the versatile capabilities of the AIRLESS hair tool. Through a series of engaging tutorials, we demonstrated the tool's adaptability in achieving various hairstyles effortlessly. Complemented by explanatory graphics, our goal was to assist customers in quickly mastering the use of AIRLESS, especially for those using it for the first time.
The content included a mix of informative videos, captivating beauty shots, and product photography, all thoughtfully designed to showcase the tool's effectiveness and versatility.
Winter Holiday Shoot 2017
Campaign Development including Video and Photography
In the InStyler 2017 Winter Holiday Campaign, join a group of friends getting ready for a festive party. The video, complemented by captivating photos, showcases diverse hairstyles while giving practical glimpses of how to use the tools. We emphasize how easy it is to achieve luxurious styles at home with InStyler hair tools.
