Creative Direction + Full Brand & Web Redesign for InStyler. An innovative hair tool company that creates more styling options for customers who want to recreate professional-style results on their own.
Brand Guide
The brand guide encompasses key elements such as brand colors, logo usage, photo & video direction, typography, and brand language. The visual direction is meticulously designed to reflect InStyler’s philosophy and commitment to innovation in effective hair tools, all while embodying inclusivity, playfulness, and boldness. These elements guide the brand's language, ensuring a consistent and resonant message that aligns with our values and promises.
Social Media
Online Shop Redesign
