Illa J ‘No Traffic’ Solo Album Campaign
We’re spotlighting Illa J's distinctive style, personality, and the noteworthy accomplishment of producing the entire album independently. Through unwavering dedication to his roles as a producer, singer, songwriter, and rapper, Illa J has forged a path uniquely his own. The title "No Traffic" encapsulates this sentiment—symbolizing the absence of obstacles on the extra mile.
Our visuals were carefully curated in remote landscapes, including the Nevada desert, Grand Canyon, and Zion National Park, aligning with the theme of 'No Traffic.' This visual narrative harmoniously communicates Illa J's innovative music production approach, emphasizing his creativity and playful spirit.
Project Scope: The project encompassed a comprehensive scope, involving the conceptualization of the album title, design of album artwork with a booklet, creation of single cover designs, custom type design, production of four music videos, Spotify canvases, campaign photography, as well as the development of assets for social seeding, and promotion materials for both digital and print mediums.
*Creative Direction, Photography, Videos and Artworks by Sarah Samira Yancey.
Illa J, No Traffic Album Cover Artwork
Illa J, OG Funk Single Cover Artwork
Illa J, Get Down Single Cover Artwork
Illa J, Not Ever Single Cover Artwork
